Tuesday, February 26, 2008

The Mac Air is not supposed to be a production machine

I have heard a lot of feedback as well as reading posts on other forums and blogs that comment how the Air lacks functionality, memory, HD space, and a variety of other criticisms.  I guess this happens no matter what new innovation comes from Steve Jobs.  The Apple hardcore are going to have to get used to the fact that Apple is trying (rather successfully) to expand its user base beyond the traditional niche Apple-ites.  I often wonder if the criticism comes from the fact that traditionalists view Apple as theirs and therefore Apple should fold to the whims of their input.  
Well, to start, the Air is not a production machine.  Can it be used for business?  Sure, maybe small business travelers or additional machine in the office.  Is it a workhorse for the technology industry?  Maybe not.  For the personal user, it is a great machine that allows you to carry it around the house, vacation, or wherever.  I used it at my daughter's swim academy while she was taking lessons.  Is it fun to use?  You bet.  I have actually enjoyed my learning curve so far and like the new things I discover which make life easier.  Now would there be better add-ons that would make the Air even better?  Yes.  For example, to take advantage of the form factors reduction of technology clutter, the Air could utilize wireless or bluetooth with iPhone or iTouch.  Bingo, eliminated 1 cable.  The wireless bluetooth mouse is a great example.  The Air already does a great job (after working) of syncing with peripherals such as network drives and printers.
Now addressing all the Apple traditionalists.  Don't think of it as Steve Jobs going traitor and becoming like Microsoft (at least not yet).  He is really looking to expand the family and bring more people into the fold.  And after all, this is a business...the company has to be accountable to shareholders (of which I am one).  Therefore, as a shareholder, I expect Steve to increase my share price while maintaining the integrity of the Apple brand and the innovative nature of the company.  Extremism has already cost the company once...almost too much...so if the extreme Apple fundamentalists want Apple around they gotta bend a little.

No comments: