First step in "delighting the customer"

Apple almost has this down to a science. As posted in previous posts, I ordered the Air the day MacWorld opened. At the time, I received information that the delivery time was approximately 2-3 weeks. By the time the invoice came out, the ship date was 2/6 with a delivery date of 2/12. Well, leave to Apple to start the delight process with an email to me this morning indicating my Air has shipped! Making its way from China, my Air has an expected arrival date of 2/4. So stay tuned...